Curated pet products that pet owners buy on repeat

Pet products worth bringing home.

For retailers, vet practices and pet businesses

“The hard part isn't finding pet products. It's finding the right ones.”

The pet industry is flooded with products and brands competing for shelf space. But for businesses, the challenge isn’t finding products to sell. It’s finding the ones worth putting your name behind.

Which ones are genuinely well made? Which solve a real problem? Which ones will your customers come back for?

A woman with dark hair tied back smiling as she looks at her laptop with a cat perched on the side of the screen. The setting is a bright room with large windows.

FIND

We do the legwork so you don’t have to - scouring APAC for standout products and passionate, ethical makers worth bringing to market.

A female veterinarian smiling while holding a ginger cat on an examination table in a veterinary clinic.

VET

We assess every find through a real-world veterinary lens, working with experts who look at quality, usefulness and how it actually works for our pets.

Two dogs running on a grassy field with trees in the background. One dog has a red ball in its mouth.

PROVE

We put products to the test with real pets (ours and also those in our community) before bringing them to businesses we believe will love them.

A small range. A lot of thought behind it.

〰️

A small range. A lot of thought behind it. 〰️

Lactovet

Three boxes of probiotic supplement labeled LACTOVET with yellow and white packaging, two single-serve sticks, and some Korean text on the boxes and sticks.

Everyday gut support, backed by microbiome science. A Korean probiotic formula clinically tested for dogs, cats and birds, with multiple probiotic strains including a patented isolate. Designed to reach the small intestine and conveniently packed in single-dose sachets.

Find out more ▸

PetSmile

A small dog with wet curly brown and white fur in a bathtub with several tubes of Petsmile professional pet toothpaste and a toothbrush.

Clinically proven dental care for pets, delivering 62% greater plaque reduction and 28% greater reduction in gingivitis. The only toothpaste approved by the Veterinary Oral Health Council (VOHC).

Learn more ▸

EAC Animal Care

Supplements for pets, including two pouches of 'in-sideout' gut and immune health optimizer for dogs and cats, and a container of 'flexi-paws msm' for joint, muscles, and skin support in dogs and cats.

Superior support for long-term gut health and inflammation. Developed in Australia with clinically validated ingredients and research, vets love EAC for its efficacy, pets love it for its taste!

Start Exploring ▸

We source and curate standout pet products from across APAC and beyond, selected with real-world veterinary experience and tested by real pets.

Passionate makers are creating thoughtful products that solve real problems for pets and their people. They may not have the biggest marketing budgets or the longest catalogues, but they often have something more valuable: a genuine obsession with making their product better.

We find those products, vet them, try them with real pets and bring the ones we believe in to businesses looking for something different.

Less mass-produced. More thoughtfully made.

About Us ▸

Loved by Pets, Trusted by Pet Parents.

Seriously! But don’t take our word for it, here are some things your customers have to say about us.

“My picky cavvie is now eating so well and we are able to rotate her diets to prevent allergies because of EAC. Just a spoonful of prebiotics makes a huge difference!”

— Wei Lin T., Pet Parent

A Cavalier King Charles Spaniel lying on a wooden floor near a glass door, with large, expressive eyes, a pink tongue sticking out, and long, floppy ears.

“The hype is real!! My dog’s teeth are looking so much better and he pounces onto my lap for tooth-brushing when I show him the tube!”

- Karen L., Dog Mom

Close-up of a happy dog's face, showing its nose, open mouth, and part of one eye.

Lactovet is exactly what our cat needed. She stopped itching and fussing, and her paws look much much better. We’re so thankful that this resolved a long term problem and she seems so much happier!

— Jason W., Cat Dad

A gray cat being pet on the chin by a person's hand, with pink flowers and blurred background.

❊ FAQs

You’ve got questions,
we’ve got answers

  • We source, curate and supply thoughtfully selected pet products to businesses in the pet industry. Every product is assessed through a practical, vet-informed lens and selected for its quality, usefulness and potential to make a difference.

  • We work with pet retailers, veterinary practices and other pet businesses looking for differentiated products to offer their customers, in Singapore and beyond. Reach out today!

  • We look across APAC and beyond for promising products and passionate makers, with a focus on finding brands that may not yet have broad distribution in our market.

  • We're deliberately selective. Because we look at factors such as quality, function, formulation, design, real-world usefulness and the credibility of the people behind the product.

    All out products are informed by real-world veterinary experience, and products may be evaluated or used in practical settings before being added to our range. Specific testing or clinical claims vary by product.

  • Because we're selective by design. We'd rather offer a considered range of products we genuinely believe in than fill a catalogue for the sake of having more products.

  • No. Our range includes products across different areas of pet care and lifestyle. What connects them is that they have been carefully selected for their quality, usefulness and potential value to pets and their people.

  • Yes. We work with B2B partners on wholesale supply. Contact us to discuss your business and product requirements.

  • Yes. If you are interested in carrying one or more of our brands, we'd be happy to explore the opportunity and discuss your market, channels and requirements. Contact us today!

  • Yes. Barklay works with selected APAC brands and makers to bring their products into the markets we serve, managing sourcing and supply for our B2B partners.

  • Potentially, yes. If you're a brand looking for a partner to help bring your pet products to a new market, we'd love to hear from you. Contact us now!